About Us

Ascent Learning, part of Pure Potential Development Ltd

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“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps
learning stays young. The greatest thing in life is to keep your mind young.”
Henry Ford

Ascent Learning is part of Pure Potential Development Ltd., the leadership and management development consultancy established in 2000 by Olwyn Merritt. On-line courses, virtual coaching and workshops are delivered through the Ascent Learning brand. Leadership and senior team coaching and development is provided through Pure Potential – please visit our Pure Potential web site to find out more and to review our Privacy Notice.

I have been fortunate to work with some exceptionally talented business leaders and in companies at the most exciting times in their evolution. I have experienced the hard work of demanding customer-facing roles, and the demands of leadership in board director positions. This experience, gained over the last 35 years in companies from SME to one of the largest UK software companies, is the basis on which we develop our courses and workshops. We believe that training has no value unless it results in change for the better. Our courses and workshops are based on clear, understandable and practical ideas that can be put into practice with our guidance, and result in measurable improvement.

Unlike other on-line courses and ad-hoc workshops which simply impart information with no other support, our learning is about making a difference. Our customised in-house workshops are designed to address the specific needs of an organisation. Our on-line on-demand courses include support to ensure all learners have access to coaches and other learners to help with understanding and application.

This is why our courses and workshops represent such great value. We want everyone to have more than a great learning experience: we want everyone to achieve great results from it too. You can sign up for our on-line courses from the menu above. If you would like to discuss customised workshops please call or contact us through the link below.

Neville Merritt

Contact Us

Read the latest news about Ascent Learning and forthcoming events here

Neville Merritt Olwyn Merritt


Olwyn Merritt, Founder and Director of Pure Potential has extensive leadership and management experience in the software and telecoms sector. She helps leaders look more closely at ‘how’ they lead, equipping them with improved skills and strategies to inspire, impact and influence their teams, their colleagues and their key stakeholders. The result is a more adept leader whose executive presence increases team performance and business profitability. Read her full biography here.

Neville Merritt, Director, joined Pure Potential after 35 years in operational, sales and marketing management and director roles in the software sector. More recently, he developed and led a L&D division in a fast-growing software and services business, and is adept at designing and delivering organisation-wide learning interventions. Read his full biography here.


All Pure Potential’s associates have enjoyed substantial business success with senior executive responsibility before devoting themselves to coaching, development, or consultancy. We have complementary professionals specialising in psychotherapy; personal branding; acting and somatic work.

Our coaches are independently accredited, either by the ICF (International Coaching Federation), the Association of Coaching or the EMMC (European Mentoring and Coaching Council).

We have a pool of over twenty coaches who combine senior-level business experience, business consulting experience and coaching expertise.  Every coaching assignment is tailored to the needs of the individual or organisation, with coaches matched accordingly.  See our case studies for more details.


Associations, Qualifications and Memberships

  • International Coach Federation
  • Academy of Executive Coaching
  • AC Logo
  • techuk member company
  • Institute of Directors London

We are accredited in the following tools: Hogan Suite; Strengthscope; Master NLP Practitioner (Bandler); MBTI (OPP); Stakeholder Centred Coaching (Marshall Goldsmith); Global Leader of the Future (Marshall Goldsmith); Systemic Team Coaching (Academy of Executive Coaching); Onotological Coaching (Newfield); PDI Profiler; Executive Team Accelerator; DISC; PROPHET Executive Team; Emotional Intelligence (ECR)