Field Notes

Tips, guides and articles on marketing, sales and operations to help you grow your business

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Why your social media marketing might not be working

LinkedIn, Facebook, Instagram, Snapchat, Youtube, Twitter, Tiktok – and now we have another social media platform which marketers are moving into: Clubhouse. Tom Fishburne highlighted the absurdity of marketers chasing platforms in his pithy cartoon and blog about it  here . Many of my clients have told me they previously tried social media marketing without much success, although their definitions of “social media marketing” and “success” varies widely. So why do

Google image search

Searching for images…

  Do you search for images online to use in your content? Google has just updated their image search criteria to make it easier to see what images can be used freely. Search for your image by subject (e.g. “Boats”) Select “Images” (it defaults to “All”) Under Tools, select Usage Rights On the dropdown, you can select which usage rights All = all images regardless of restriction Creative Commons licences

Are you offering a free download?

Offering a useful free downloadable document through social media is a very good way of attracting and engaging with potential customers. It provides evidence of your expertise and you are already adding value even before the customer buys something. Examples are guides, tip sheets, checklists, infographics (like the one above) and anything else that is genuinely useful in itself, and is not a sales brochure. Here are four tips to

Saatchi Gallery Tutankhamun Exhibition

How Tutankhamun connects with customers

There are a lot of very good videos and articles on LinkedIn and other social media. They provide evidence of the author’s expertise or skill, but many stand alone, with no links to anything else. If you are selling your services, this is a missed opportunity. Every buyer is on a journey. Customers don’t wake up in the morning, reach for their phone and buy something. They go through progressive

How Frederick the Great Marketed the Potato

I love historical stories of great marketers who weren’t actually marketers ( Cicero , Aristotle   Cave Men ). This week I discovered Frederick the Great’s Marketing Problem. He ruled Prussia from 1740-1786 and although he is probably best known for his military activities, he was also a great moderniser for social improvement and wealth creation. When there was a risk of famine in Prussia, he introduced the potato which had only recently been

How to protect your pricing –

– and avoid giving things away! Pricing is always a sensitive topic. Customers want to know how much something costs before they buy it, and suppliers don’t want to tell everyone (including their competitors) what something costs because often “it depends”. Unless you are selling a commodity product where the price is known at the start, there is a debate about whether you should expose your pricing structure early on