Pure Potential

We work with talented individuals who want to excel as leaders and build outstanding teams

Pure Potential is a leadership and management development consultancy established in 2000 by Olwyn Merritt. As former business leaders ourselves, we combine our first-hand business experience with consulting and coaching skills to achieve great results with our clients.

We work with senior executives, directors, high potential individuals and teams at board level in major blue-chip companies and fast-growing SMEs to develop their people and deliver greater value to their organizations. We specialize in the high tech, pharmaceutical and financial services sectors in the UK, mainland Europe, North America and Asia.

As experienced business executives, we know the importance of measurable results. We have worked with our clients for many years and seen the tangible rewards through our systematic approach to development. We bring a practical, not just a theoretical approach to our clients. We work as your business partner, and invest time in understanding what you are trying to achieve first. We then design our programmes to integrate with your strategic objectives.


Jon Addison, Head of Talent Solutions, LinkedIn UK

Olwyn provided executive coaching for me through a period of key career progression. This time was incredibly valuable in extending my awareness, consideration and strategies for a number of valuable leadership principles: how to motivate and inspire, delegation, resilience, communication, development of personal leadership style, and many more. Outside the tangible benefit of having the chance to bounce ideas off someone as experienced, personable and insightful as Olwyn, I found the pace, structure and quality of learning at our sessions incredibly powerful for my personal and professional development. Thank you Olwyn!

James O’Connor, Managing Director, Microsoft

Olwyn is a super listener, and is a very experienced business leader. Combining her past leadership experiences alongside the leadership coaching models/tools she deploys really helps to ensure that her coaching advice is rock solid and very practical. She always provides very clear guidance and perspectives (when asked) when dealing 
with various leadership scenarios/challenges.

Caroline McClafferty, HR Director, Abbvie

Olwyn truly challenged me to think very differently and kept pushing me back to what I needed to focus on to be a more successful leader. She helped me to spend time thinking about this and reflecting on different approaches I could consider taking and sometimes she just helped me see the “wood from the trees”. I want to express my thanks to Olwyn for holding me true to investing time in my development and guiding me on this new journey and new experience, it’s much appreciated and I know there is still more to come!

Click here to go to the Pure Potential web site