LinkedIn, Facebook, Instagram, Snapchat, Youtube, Twitter, Tiktok – and now we have another social media platform which marketers are moving into: Clubhouse. Tom Fishburne highlighted the absurdity of marketers chasing platforms in his pithy cartoon and blog about it here . Many of my clients have told me they previously tried social media marketing without much success, although their definitions of “social media marketing” and “success” varies widely. So why do
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