
Why your social media marketing might not be working
LinkedIn, Facebook, Instagram, Snapchat, Youtube, Twitter, Tiktok – and now we have another social media platform which marketers are moving into: Clubhouse. Tom Fishburne highlighted the absurdity of marketers chasing platforms in his pithy cartoon and blog about it here . Many of my clients have told me they previously tried social media marketing without much success, although their definitions of “social media marketing” and “success” varies widely. So why do