Make marketing videos – with your phone!

A practical on-line course with a downloadable guide and templates

“This is just the sort of course I like – packed in and practical.”
– Nick Moon, MD Applied Resilience

Video has become essential in marketing!

Video attracts and engages your audience like nothing else. If you are:

  • Thinking about using video
  • Worried or under-confident about using video
  • Using expensive video specialists to make your videos
  • Only making a few videos
  • Making your own videos but they could be improved…

…then is is the perfect course for you. Martine van Woudenberg, video sports journalist and Neville Merritt, marketing and communication expert have teamed up to create this on-line version of their popular workshop. They will show and guide you through the video techniques the professionals use, including how to be relaxed on camera!  This course provides practical tips so you can confidently make your own short marketing and sales videos.

Who is this course for?

Anyone with a smartphone who wants to create professional video content for marketing, sales and communications. No experience necessary! This course is suitable for:

  • Business Owners
  • Marketing and Sales Professionals
  • PR Professionals
  • Communication Professionals
  • HR Professionals (Internal Comms and Recruitment)
  • Charities and Campaigners
  • Not for Profit and Membership organisations
  • Clubs and Societies
  • Educators and trainers

Learn how to plan your video and use professional camera techniques

Have your smartphone ready! Watch each of these video lessons then follow the instructions to try the techniques yourself. By learning and practising the basic filming techniques the professionals use you will soon be creating professional video content yourself. Your videos can be used for marketing content on social media, web sites, vlogs and online sharing.

  1. Why video for marketing?
  2. Planning your video
  3. Basic equipment you will need
  4. Camera settings and apps
  5. Stable camera shots
  6. Moving camera shots
  7. Composition of video shots
  8. Lighting
  9. Sound, noise and music
  10. Interviewing tips
  11. Locations for video
  12. Recap and fun quiz

Each lesson includes a video explanation, tips to practice, a downloadable summary sheet and transcript. You will also have access to templates you can use for planning.

Course Price

Course price  £49 including VAT

Comments from our video course students

 “I had so much fun making this video, and before you ask, I thought I had no creative bone in my body. Now I might start looking at a career change with the quality of the video I have made!”  – Robin Sheppard, Portsmouth Technopole/Oxford Innovation Center Manager  (This is what she made on the day – see below. Yes, that’s me being “interviewed”!)

“This is just the sort of course I like – packed in and practical. We are very conscious we need to keep pace with multimedia use and marketing and this was just the job to provide the basics, plus some more advanced tips and the steps needed to develop our own strategy – thank you both.” – Nick Moon, MD Applied Resilience

“We got a lot out of the day and are looking forward to putting everything we’ve learnt into practice. The ground work you covered in the course is also important. Making sure the story is pitched for people at the various parts of their potential buying journey is critical to making the right bit of film. We thought both Neville and Martine had lots of tips and experience to offer us which we really appreciated, and more than happy to recommend the course.” – Clare Blatchford-Hanna, MD Anode Outlet

“We started with lots of great tips from Martine around affordable equipment that made making the video so much easier and more professional. Neville’s marketing knowledge and experience  was incredibly useful and was an essential part of the day. Not point having a great looking video unless its relevant and works for you. Anyone who has been put off trying a social media video –  get on this course! I actually feel confident about putting some videos together now as I feel they should stand out for the right reasons.” – Neil Tarbet, Director AMAC Mortgages

“The training we undertook with Martine – Waves Video – was fantastic and has really helped us establish our business product. Our session was tailored to our needs and undertaken in a relaxed and friendly manor. The support and advice we continue to receive since our session has also been greatly appreciated”. – Vicky Howard, Director, TeachTalkLearn.

About the course leaders

Martine van Woudenberg is a video journalist, video editor, radio reporter, voice-over professional and owner of Waves Video. With almost 10 years of experience in marketing and customer focus and over 5 years of journalism experience in both radio and television Martine combines her business and journalism knowledge in this practical valuable Masterclass.

In 2017 her work mainly focused on mobile journalism at Videonewsreport for corporate clients in The Netherlands such as Nederlandse Spoorwegen (Dutch National Railway), The Rijksmuseum, The Red Cross and the Dutch Ministries. At the Rio Olympics she provided live and recorded reports for and Dutch radio. Her main interests and business partners are in sport, outdoor, health, education, events & travel.

She holds a degree in International Business Studies – Marketing and Organization at Maastricht University.

Contact Martine van Woudenberg at or phone 07754 600025.

Find out more at

Neville Merritt, director of Pure Potential Development Ltd. heads up Ascent Learning, the on-line learning brand where he helps growth companies develop successful marketing and sales strategies in a wide range of market sectors. He is also a specialist consultant for the Enterprise M3 Growth Hub, a Local Enterprise Partnership.

Neville has over 35 years’ experience to Board level, covering sales, marketing, consulting and operational management. He likes to focus on practical solutions that increase sales and profit!

 As chairman of techUK Marketing and Sales Group, Neville promotes the introduction of new and improved sales and marketing technologies, methods and practices.

Contact Neville at