Never, ever, ever tell a lie (pork pie, porkies) in selling or marketing.
“I never, ever, would” you might say.
When does a cool creative idea stray into the territory of half-truths and untruths though? Quite often. The danger of this is in the execution. If you get found out, your whole credibility is blown. You have probably lost a valuable sale because of an idea that seemed good at the time.
Don’t risk it,even if it is well-intentioned. People are quick to judge and take a long time to forget.
This company will never sell to me! They are pretending their CEO has personally recommended us. The Insert Variable left in the text gives it away.