Events, activities and new services from Ascent Learning

Guesting on Workbooks webinar

Webinar: “Marketing in the new normal” – Workbooks

On Thursday 21st May at 10am I’ll be speaking at the Workbooks webinar “Marketing in the new normal”. During this crisis, demand will have changed in four different ways. We’ll show how Marketing and Sales need to respond in each case (with the help of a Victorian cook, a micro-brewery, a car, a bottle of milk, a Hollywood movie, imaginary people and a swimming pool). To book your place click

Video event

Professional Video Workshop

Unfortunately the workshop “make professional videos in a day” due to be held at techUK next month has had to be rescheduled as a result of the current Coronavirus precautions. Another date will be anounced for later in 2020. If you would like to be notified of the new date, please send us your details here .

techUK Marketing for SME

How to use marketing to help you SELL

There was a packed room for my free techUK marketing workshop “How to use marketing to help you SELL” on Friday 14th February. We had a lot of fun, and I’d like to thank all the attendees for their kind words afterwards. George Clooney is always a draw. Maybe I shouldn’t have burst the balloon right by the microphone but it definitely showed how fast a customer’s mind can react!

sales alignment report

“Transparency between Sales & Marketing” Event at techUK

Those of us who have working in sales or marketing roles will know that there is often a disconnect between the two functions. Although they are both working towards a common goal – revenue – they often go about it differently and without sufficient coordination. In late 2019, Champion Communications supported by techUK and Pure Potential surveyed tech salespeople to understand first-hand if there was a disconect, the degree of disconnect and the

Free marketing course for tech SME

Free Marketing Course for SMEs at techUK

14th February 2020, techUK, 10 St. Bride Street, London EC4A 4AD I will be running a free half-day workshop for techUK SME businesses to help develop marketing strategies that attract and convert profitable customers (non-members £295). It is designed for business leaders, salespeople, marketers and anyone involved in helping to win orders! This workshop explores why and how people buy so you can create a go-to-market strategy to align your

“What does B2B Tech Sales need from Marketing in 2020?”

London 16 October, 2019:  techUKChampion Communications  and  Pure Potential  have partnered to launch a study investigating the ways in which marketing can be of greater value to sales and business development in business-to-business technology companies. The first part of this research is a survey of business development executives, to develop a greater understanding of what sales teams really need from marketing to enable them to complete their jobs more effectively. This will be