News

Events, activities and new services from Ascent Learning

Free LinkedIn webinar

Webinar: How to get business leads from LinkedIn

Have you wondered how other people are getting business through LinkedIn? Because they most definitely are, and you could be missing out. Neville Merritt will be speaking at the webinar at 10am on Thursday 24th September 2020, sponsored by the Enterprise M3 Growth Hub. This webinar has now closed but you can watch the video recording here:  

Guesting on Workbooks webinar

Webinar: “Marketing in the new normal” – Workbooks

On Thursday 21st May at 10am I’ll be speaking at the Workbooks webinar “Marketing in the new normal”. During this crisis, demand will have changed in four different ways. We’ll show how Marketing and Sales need to respond in each case (with the help of a Victorian cook, a micro-brewery, a car, a bottle of milk, a Hollywood movie, imaginary people and a swimming pool). To book your place click

Video event

Professional Video Workshop

Unfortunately the workshop “make professional videos in a day” due to be held at techUK next month has had to be rescheduled as a result of the current Coronavirus precautions. Another date will be anounced for later in 2020. If you would like to be notified of the new date, please send us your details here .

Bridging the Gap techUK report on sales and marketing

Bridge the gap between Marketing and Sales

Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to Bridging the Gap, a new study by Champion Communications and Pure Potential (Ascent Learning) in partnership with techUK. Sales and marketing departments continue to work in silos  Only 41% of marketing collateral is deemed useful in conversations with prospects  93% say better alignment would increase their

techUK Marketing for SME

How to use marketing to help you SELL

There was a packed room for my free techUK marketing workshop “How to use marketing to help you SELL” on Friday 14th February. We had a lot of fun, and I’d like to thank all the attendees for their kind words afterwards. George Clooney is always a draw. Maybe I shouldn’t have burst the balloon right by the microphone but it definitely showed how fast a customer’s mind can react!

sales alignment report

“Transparency between Sales & Marketing” Event at techUK

Those of us who have working in sales or marketing roles will know that there is often a disconnect between the two functions. Although they are both working towards a common goal – revenue – they often go about it differently and without sufficient coordination. In late 2019, Champion Communications supported by techUK and Pure Potential surveyed tech salespeople to understand first-hand if there was a disconect, the degree of disconnect and the