Your Employer Brand…what Recruiting can learn from Marketing!

Employer brand seminar

Neville shared his marketing experience at the free seminar on the Employer Brand and Recruiting organised by Enterprise M3 Growth Hub and Runnymede Business Partnership on 29th November. The theme covered the challenges of recruiting in a very competitive job market. Neville spoke about the classic marketing tactics that can be borrowed and used to help “sell” a job role and make it more attractive.

Barney Ely, director at Hays Recruitment showed the results of their market survey which highlighted what candidates actually want, and where this differs from what recruiting companies offer. Kerry Senatore of the Careers and Enterprise Company explained how important it was for businesses to be more involved in school careers advice and finally Neville gave a quick demonstration of what our brains are actually doing to influence behaviour and responses (see above with Yorik the skull). Book link below.

It was a very successful event and even the Mayor came along to support us!

Employer Brand seminar