14th February 2020, techUK, 10 St. Bride Street, London EC4A 4AD
I will be running a free half-day workshop for techUK SME businesses to help develop marketing strategies that attract and convert profitable customers (non-members £295). It is designed for business leaders, salespeople, marketers and anyone involved in helping to win orders!
This workshop explores why and how people buy so you can create a go-to-market strategy to align your proposition with what your customers want. We will also look and what methods to use, and how you can track and manage your long-term business pipeline.
People buy from people, so we will also look at buyer behaviour – the role of neuroscience and psychology in what attracts, and how to communicate to appeal to different personality types in your target markets.
All attendees will develop a marketing framework and their own value proposition to help market their business more effectively and win more customers.