Do I need to know anything about marketing before taking this course?
No, not at all. This course is designed for people who are launching or running a business, and want to attract more customers. We use a common-sense approach to explain how to do that. If some marketing terminology slips in, we even provide a Glossary of Terms!
Is this course about digital marketing?
This course is about marketing your business. You need to have the foundations right before you build. Digital marketing is one of many marketing activities available to us. We will show you how to decide which is best, and if digital marketing is the right approach we introduce you to the tools available. We can advise specific tactics for your business through the support package that is included. This course is not intended to be a deep dive into digital marketing.
There is so much to do in marketing – I find it overwhelming. Will I need help?
This is a very common perception among business people. Yes, marketing can appear complex and full of mysterious words. The reality is that we have been “marketing” for hundreds, possibly thousands of years because much of it is common sense and part of the selling process anyway. We will show you step by step how to market your business, and you can decide whether you want to do it yourself or use expert help in specialist areas. However, you do need to “own” the overall strategy so even if you outsource marketing activities, you still need to know what needs to be done.
What makes this course different from other marketing courses?
I developed this course because I found that other marketing courses I attended did not provide the “Blueprint” that you could take away and start using to create a fully joined-up marketing strategy. This course does. Plus, this is not just an on-line course. You will have access to your course leader to ask questions for the duration of the support package. You can join the Ascent Studio to access more marketing resources and share experiences with other students. Finally, there are downloads of guides, tips and templates to help you implement what you have learned in your own business.
I have a web site and brochure. Why do I need to know about marketing?
If you are running a successful business without needing to invest in marketing, then you are fortunate! But if you are successful without marketing, think how much more successful you would be if your marketing activity was more purposeful. Traditional marketing simply attracts customers, who may not be ready to buy. This course shows how you can attract and keep customers, by aligning your marketing with the buyer’s requirements throughout the “Buyer’s Journey”.
Is there a money-back guarantee?
You have access to free content and samples to help you decide if this course is right for you. You also have help from your course leader and the Ascent Studio community too. Ultimately, it is down to you to use what you have learned in your own business so we can’t provide a guarantee for your work! However, we are confident that the course and personal support is great value for money so we don’t offer a guarantee or refund.
I love what I do but I don’t like getting involved in sales and marketing. How will this help?
If you love what you do, you will find marketing and selling your services and products so natural you might not even realise you are doing it. Some people think marketing and selling is sleazy or pushy, but we don’t want it to be like that. We make marketing fun, and an enjoyable part of what you do when you are running your own business.