Resources

Here is a collection of our own videos and ones we particularly like from other contributors. There are also ebooks and assessments to download and enjoy.

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Marketing tips from Freddie’s Flowers

Four very effective marketing tactics used by Freddie’s Flowers that can be applied to any business, yet a surprising number of businesses don’t use them.

Why value has a higher price

How can one product sell at 54x the price of another, and perform the same function? In this video we look at what the customer is actually buying, which may not be what we are selling. We can set a price based on the value of the experience which is usually higher than the price of a product alone.

Video Tip #4 The B-Roll

How to make your video more interesting by adding “B-Roll” footage

How to sell if you don’t like selling

IoD Surrey 8:59 Club meetings have the “4×4 Challenge” – four slides, four minutes. Here Neville Merritt has four minutes to show how you can make it easier to buy.

Authenticity and Credibility

Why it is important to establish credibility first and not just rely on authenticity – although both are essential ingredients to success

Marketing content and the buyer's journey

What customers spend before they buy

How to align the length of your marketing content to each stage of the buyer’s journey for maximum impact and results

Avoid these 3 killer mistakes in your marketing campaigns

A cheeky look at a big-budget marketing campaign that demonstrates three mistakes that you need to avoid with your own campaigns

Another LinkedIn Tip for Networking

How to use the LinkedIn “Find Nearby” feature

DIY Marketing Video Tip #3 Shopper’s Pivot

How to grab an audiences attention with your marketing video.

LinkedIn Tip For Networking

How to use the LinkedIn App to “exchange business cards” when you are networking (and a tip for presentations too!)