Field Notes

Tips, guides and articles on marketing, sales and operations to help you grow your business

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Gerald Rosen

How to deliver complex messages – successfully!

I am sure we have all done it – you have a great idea, an important message or a brilliant product and you explain it to your audience of colleagues, team or customers. But they don’t get it! How can this be? Surely they could see how compelling this is. But they couldn’t. Many of us fall into the trap of being so enthused about our message that we go

Millennials

From university to your company: how ready are graduates?

In my experience, today’s graduates are bright, driven and great fun to have on board. But perhaps not quite as ready as we thought. Apart from the fortunate ones who were able to spend a placement year in industry (which thank goodness is becoming more common), many graduates will previously have had relatively low-paid, short term jobs probably in hospitality or retail. Even the more applied subjects like business studies

Millennials

The truth behind 7 Millennial myths that can supercharge your business

Interest in the so-called Millennial Generation (those born between 1980 and 2000) has spawned a whole new industry of consultants, writers and academics, all keen to persuade us that these people are different as employees and consumers. They tell us that Millennials require a different approach to employment and management than the previous generations of Generation X and Baby Boomers, but is that really true? There have been a number